Now with designers and marketers looking for more control over their email designs, their focus has shifted towards newer methods of engagement, like responsive and hybrid email design.
Mobile opens now account for 56% of opened emails, which places a spotlight on the need to support growing mobile audiences. Comparing Scalable, Fluid, Responsive, and Hybrid Email Design The goal of this article is to give non-developer email marketers a bit of technical glance into some of the most commonly used email coding approaches. All of them are unique and will give you deep understanding on each topic covered.
If you want to learn more about email design, check out our other articles in our series. Over the years I had to learn a bunch of things about email coding, and I’ll sum up part of my learnings in this article for you. I rather spent my time on the design and marketing side of things and was always looking for ways to create something which stands out from the crowd.
Fluid image in dreamweaver code#
I didn’t know too much about how email code works, and how complicated it can be code an email template which would work properly on all email clients back then. We “only” had to struggle with Microsoft Outlook, Lotus notes and some local email clients and until we obeyed the standard email width – 600 px – we were ok to go. When I was first involved in email marketing 10 years ago, there were no smartphones.
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